Growth & Engagement:
Grassroot Warriors (members) are the foundation of TPUSA Communities.
Recruitment:
Aim for 30 new sign-ups per quarter.
Use event sign-up sheets and/or digital links.
Engagement:
Send one monthly email to members in a specific city chapter with upcoming plans and your next event.
Encourage them to attend, bring guests, and take pictures. Encourage them to use #TPUSACommunities and tag national and local pages, when posting on social media.
Please refer to Branding & Messaging for further details.
Add them to your Telegram chat for updates.
Encourage members to participate in broader chapter meetings beyond their primary group to strengthen engagement and foster a unified community.
Retention:
Recognize engaged members, celebrate achievements, and highlight important milestones.
Maintain consistent communication that reinforces the mission and shared goals.
Recognize your most active and committed warriors, and help develop them into future leaders by creating meaningful opportunities for engagement.
Recognition & Incentives:
We believe in friendly competition that pushes every leader to be their best for their community.
Recognition Includes:
Leader of the Month
Chapter of the Quarter
End-of-Year Awards
Communities Hall of Fame – Celebrating one full year of active service and excellence.
Metrics:
Consistently meeting event and membership growth objectives
Ensuring timely and accurate completion of reporting requirements
Demonstrating professionalism, accountability, and strong representation
Encouraging positive engagement and building a collaborative community
Every chapter’s success contributes to the Strength and Success of the Broader Community.
Stronger Communities. Stronger America.
Resources & Tools
The TPUSA Communities Knowledge Base (KB) is your hub for all official resources, including:
Event Forms (ARF, PRF, Activism Recap)
Social Media & Branding Requests
Partnership Logging System
Training Materials & Videos
Contact Directories & FAQs
Check the KB before asking questions — it’s designed to make leadership easier, faster, and more effective.
Core Values & Expectations
Faith – God is our foundation and source of truth.
Family – The family unit is sacred and must be protected.
Freedom – True liberty comes from moral courage and responsibility.
Culture – We influence culture through creativity, conviction, and truth.
Excellence – We lead with professionalism and pride in everything we do.
Expectations:
Lead with integrity and communicate consistently.
Take initiative and show up. Promote unity and professionalism.
No political endorsements, misuse of funds, or personal profit.
The Communities Commitment:
We are one Communities movement—serving our neighbors, empowering leaders, and building stronger communities through faith, freedom, and action.
Director’s Note
From the desk of the Vice President, TPUSA Community Engagement
To every Community Leader reading this — thank you.
You’re not just part of a movement. You’re part of a mission that’s reshaping culture and restoring the family unit, one community at a time. This isn’t just a guide — it’s a roadmap to impact.
Like many of you, I started in this movement as a field leader. I launched the very first chapter of this movement in the state of North Carolina, and to this day, I still believe that the most important work is the work done on the ground. The local work — the conversations, the outreach, the relationships — is where real change begins.
Communities is built on people who show up when it’s inconvenient, speak truth when it’s unpopular, and lead when others stay silent. You are those people.
As you lead your city, remember that everything you do — every event, every conversation, every connection — matters. You’re the reason families are being strengthened, culture is being reclaimed, and communities are being empowered across America.
Let’s make 2026 a year that sets the tone for a generation. Let’s serve boldly, lead faithfully, and never lose sight of why we do what we do.
Together,
— Pierre Wilson
Vice President, TPUSA Community Engagement