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Branding & Messaging

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Branding & Messaging

All branding and messaging must reflect TPUSA Communities’ professionalism and mission.

  • Only approved logos and templates may be used.

  • All materials must be requested through the Graphic Request Process in the Knowledge Base (KB).

  • Flyers can only be requested for approved events.

  • Chapters must create social media accounts first, then fill out the Social Media Registry Form to log usernames and receive official logos.

  • Follow these accounts: TPUSA Communities, Turning Point USA, Charlie Kirk, Erika Kirk, and Pierre Wilson.

Use These Hashtags and Key Phrases

  • #TPUSACommunities

  • #StrongerCommunities

  • #StrongerAmerica

  • Culture>Politics

Always tag @TPUSACommunities on social media posts.

All communication should reflect confidence, authenticity, and purpose—clearly sharing the mission while inspiring others to take action.